2024
Blackout Events
Blackout Events is an emerging event management firm based in Perth, Western Australia, offering unique experiences focused on supporting local Australian talent. The brand aims to create distinctive, memorable events that stand out in Perth's competitive entertainment scene.
Branding
Social Media Marketing
Know More
Blackout Events seeks to build a trusted brand that offers engaging and unforgettable experiences for its audiences, pushing local talent onto the national and world stage.
A Perfect Blend of Elegance and Functionality
Maison Law has completely transformed our practice! The design is not only stunning but also incredibly practical, making our workspace both inspiring and efficient. Our clients are consistently impressed by the professionalism and warmth of the environment. The team’s attention to detail and commitment to quality is unmatched. We couldn’t have asked for a better partner to bring our vision to life!
Problem
Breaking into the events industry in Australia is often difficult with established firms holding significant market share, and audience engagement experiencing frequent downturns. Blackout Events faced an uphill battle as a startup.
As a newcomer to Perth’s entertainment scene, Blackout Events entered the market with ambitious goals — to build a recognisable brand while promoting their flagship launch event, Blackout 2024. However, they faced a series of key challenges: minimal brand awareness as a fresh startup, no existing social media presence, the need to craft a distinctive visual identity, and the pressure to generate meaningful engagement and drive ticket sales. All of this had to be achieved within the constraints of a limited budget, while still effectively reaching their target demographic.
Solution
We understand that an event is more than just a night out —every detail needed to reflect bold energy, creativity, and a commitment to delivering unforgettable experiences.
To fulfil the vision of Blackout Events and drive the success of their upcoming launch, we adopted a dynamic, multiplatform strategy — building a strong presence primarily on Instagram and TikTok to maximise reach and relevance. Our high-level content approach focused on creating visually striking, on-brand material that captured the unique energy of both the event and its organisers. We developed a consistent visual identity and messaging framework to establish a recognisable and memorable brand, while implementing targeted follower acquisition tactics to grow an authentic, engaged audience. To deepen engagement, we introduced interactive content that encouraged participation and organic sharing. Finally, we collaborated closely with key stakeholders — including performing artists — to amplify visibility and extend our reach through their established communities.
Implementation & Results
Executed with purpose, delivered with precision: Serif & Stone in limited time designed a timeless brand identity and online presence leading to above-projected results and successful launch event.
To bring Blackout Events to life online, we exected a strategic branding and social media campaign guided by research, collaboration and precision. We began with in-depth consultations and market research to clearly define the brand vision, laying the groundwork for an effective rollout. Next, we established fully optimised profiles on Instagram and TikTok — ensuring that key messaging and event details were immediately accessible and compelling to the target audience. A tailored content calendar was developed to drive consistent engagement across both platforms, combining varied content types with a multiplatform-first mindset. We implemented targeted audience-building strategies, focusing on organic growth and word-of-mouth momentum to attract high-potential followers. Throughout the campaign, performance was closely monitored and refined in real time, while community management efforts fostered loyalty and long-term engagement. The results? Over 62.3K views across Instagram and TikTok — with over 95% of that reach originating from Western Australia, successfully positioning Blackout 2024 in front of its ideal audience.
Blackout Events was acquired by another Australian event management firm in 2025.
More Works
(S&S — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Do I need to know how to code?
2024
Blackout Events
Blackout Events is an emerging event management firm based in Perth, Western Australia, offering unique experiences focused on supporting local Australian talent. The brand aims to create distinctive, memorable events that stand out in Perth's competitive entertainment scene.
Branding
Social Media Marketing
Know More
Blackout Events seeks to build a trusted brand that offers engaging and unforgettable experiences for its audiences, pushing local talent onto the national and world stage.
A Perfect Blend of Elegance and Functionality
Maison Law has completely transformed our practice! The design is not only stunning but also incredibly practical, making our workspace both inspiring and efficient. Our clients are consistently impressed by the professionalism and warmth of the environment. The team’s attention to detail and commitment to quality is unmatched. We couldn’t have asked for a better partner to bring our vision to life!
Problem
Breaking into the events industry in Australia is often difficult with established firms holding significant market share, and audience engagement experiencing frequent downturns. Blackout Events faced an uphill battle as a startup.
As a newcomer to Perth’s entertainment scene, Blackout Events entered the market with ambitious goals — to build a recognisable brand while promoting their flagship launch event, Blackout 2024. However, they faced a series of key challenges: minimal brand awareness as a fresh startup, no existing social media presence, the need to craft a distinctive visual identity, and the pressure to generate meaningful engagement and drive ticket sales. All of this had to be achieved within the constraints of a limited budget, while still effectively reaching their target demographic.
Solution
We understand that an event is more than just a night out —every detail needed to reflect bold energy, creativity, and a commitment to delivering unforgettable experiences.
To fulfil the vision of Blackout Events and drive the success of their upcoming launch, we adopted a dynamic, multiplatform strategy — building a strong presence primarily on Instagram and TikTok to maximise reach and relevance. Our high-level content approach focused on creating visually striking, on-brand material that captured the unique energy of both the event and its organisers. We developed a consistent visual identity and messaging framework to establish a recognisable and memorable brand, while implementing targeted follower acquisition tactics to grow an authentic, engaged audience. To deepen engagement, we introduced interactive content that encouraged participation and organic sharing. Finally, we collaborated closely with key stakeholders — including performing artists — to amplify visibility and extend our reach through their established communities.
Implementation & Results
Executed with purpose, delivered with precision: Serif & Stone in limited time designed a timeless brand identity and online presence leading to above-projected results and successful launch event.
To bring Blackout Events to life online, we exected a strategic branding and social media campaign guided by research, collaboration and precision. We began with in-depth consultations and market research to clearly define the brand vision, laying the groundwork for an effective rollout. Next, we established fully optimised profiles on Instagram and TikTok — ensuring that key messaging and event details were immediately accessible and compelling to the target audience. A tailored content calendar was developed to drive consistent engagement across both platforms, combining varied content types with a multiplatform-first mindset. We implemented targeted audience-building strategies, focusing on organic growth and word-of-mouth momentum to attract high-potential followers. Throughout the campaign, performance was closely monitored and refined in real time, while community management efforts fostered loyalty and long-term engagement. The results? Over 62.3K views across Instagram and TikTok — with over 95% of that reach originating from Western Australia, successfully positioning Blackout 2024 in front of its ideal audience.
Blackout Events was acquired by another Australian event management firm in 2025.
More Works
(S&S — 02)
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Do I need to know how to code?
2024
Blackout Events
Blackout Events is an emerging event management firm based in Perth, Western Australia, offering unique experiences focused on supporting local Australian talent. The brand aims to create distinctive, memorable events that stand out in Perth's competitive entertainment scene.
Branding
Social Media Marketing
Know More
Blackout Events seeks to build a trusted brand that offers engaging and unforgettable experiences for its audiences, pushing local talent onto the national and world stage.
A Perfect Blend of Elegance and Functionality
Maison Law has completely transformed our practice! The design is not only stunning but also incredibly practical, making our workspace both inspiring and efficient. Our clients are consistently impressed by the professionalism and warmth of the environment. The team’s attention to detail and commitment to quality is unmatched. We couldn’t have asked for a better partner to bring our vision to life!
Problem
Breaking into the events industry in Australia is often difficult with established firms holding significant market share, and audience engagement experiencing frequent downturns. Blackout Events faced an uphill battle as a startup.
As a newcomer to Perth’s entertainment scene, Blackout Events entered the market with ambitious goals — to build a recognisable brand while promoting their flagship launch event, Blackout 2024. However, they faced a series of key challenges: minimal brand awareness as a fresh startup, no existing social media presence, the need to craft a distinctive visual identity, and the pressure to generate meaningful engagement and drive ticket sales. All of this had to be achieved within the constraints of a limited budget, while still effectively reaching their target demographic.
Solution
We understand that an event is more than just a night out —every detail needed to reflect bold energy, creativity, and a commitment to delivering unforgettable experiences.
To fulfil the vision of Blackout Events and drive the success of their upcoming launch, we adopted a dynamic, multiplatform strategy — building a strong presence primarily on Instagram and TikTok to maximise reach and relevance. Our high-level content approach focused on creating visually striking, on-brand material that captured the unique energy of both the event and its organisers. We developed a consistent visual identity and messaging framework to establish a recognisable and memorable brand, while implementing targeted follower acquisition tactics to grow an authentic, engaged audience. To deepen engagement, we introduced interactive content that encouraged participation and organic sharing. Finally, we collaborated closely with key stakeholders — including performing artists — to amplify visibility and extend our reach through their established communities.
Implementation & Results
Executed with purpose, delivered with precision: Serif & Stone in limited time designed a timeless brand identity and online presence leading to above-projected results and successful launch event.
To bring Blackout Events to life online, we exected a strategic branding and social media campaign guided by research, collaboration and precision. We began with in-depth consultations and market research to clearly define the brand vision, laying the groundwork for an effective rollout. Next, we established fully optimised profiles on Instagram and TikTok — ensuring that key messaging and event details were immediately accessible and compelling to the target audience. A tailored content calendar was developed to drive consistent engagement across both platforms, combining varied content types with a multiplatform-first mindset. We implemented targeted audience-building strategies, focusing on organic growth and word-of-mouth momentum to attract high-potential followers. Throughout the campaign, performance was closely monitored and refined in real time, while community management efforts fostered loyalty and long-term engagement. The results? Over 62.3K views across Instagram and TikTok — with over 95% of that reach originating from Western Australia, successfully positioning Blackout 2024 in front of its ideal audience.
Blackout Events was acquired by another Australian event management firm in 2025.
More Works
©2025
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
Do I need to know how to code?